Nielsen Shows That Black Women Are The One's To Watch In Digital
A new report by Nielsen says that African American consumers no longer see their virtual actions as distinct from “in real life behavior,” which has empowered their adoption of digital platforms to affect real-world change. While Black consumers are still voracious consumers of digital content, this influential demographic has increasingly leveraged the democratization of digital platforms to become prosperous content creators. Thus, African Americans are no longer content being thought of simply as voracious consumers; they want to be known for the influence they’ve always possessed, as the creators they’ve always been.
This doesn’t surprise us, since black people and especially black women are taking control of the digital space. Here’s five black women that you should know who are taking the digital space by storm:
It’s nearly impossible to be in the digital realm and not be familiar with Bozoma Saint John’s work. She’s been the go to executive for over a decade for brands like Coca Cola, Apple, Uber and now Hollywood heavy hitters.
Kimberly Bryant is the Founder and Executive Director of Black Girls CODE, a non-profit organization dedicated to “changing the face of technology” by introducing girls of color (ages 7-17) to the field of technology and computer science with a concentration on entrepreneurial concepts.
There are a ton of people who have start up ideas, but never get around to executing them especially before the age of 30. Morgan DeBaun however changed her life when she was frustrated by the viral news story of Mike Brown and came up with the idea for Blavity. Blavity is one of the fastest growing websites for black millennial’s today and that’s thanks to DeBaun’s genius idea of giving black millennial’s a one stop destination to get their news.
Crystal Washington is for sure one to watch in the digital/technology space. The marketing strategist, futurist, author and keynote speaker has worked with companies such as Google, GE and British Airways to name a few.
Natalie has provided some of the nation's most prominent CEOs of billion-dollar organizations, executives of global brands, senior advisors to the White House, mayors of leading national cities, and community activists and leaders with inspiration, insight and advisement. Natalie is the founder of Walker's Legacy, a digital platform to empower women through entrepreneurship, and its adjoined nonprofit arm, the Walker's Legacy Foundation, which was established to empower income limited women through financial literacy and economic security.