Capitol Music Group Names Amber Grimes SVP of Global Creative

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Capitol Music Group announced on Tuesday (Dec. 11) that Amber Grimes will be the svp of global creative. The Spotify veteran will report to Chairman & CEO Steve Barnett in the newly-created position.

In her new role, Grimes will head the company's Innovation Team and Ten3 content creation department, as well as formulate and execute CMG's global streaming strategy.

"Capitol is at the forefront of developing truly exciting new talent, and they do so by supporting their artists’ vision and never being afraid to push boundaries. I’m honored to be expanding my relationship to work more directly with this incredible roster of artists, as well as CMG’s incredible labels and teams," added Grimes. "I’m thrilled to be bringing my streaming experience, passion for artists and disruptive mindset into the Tower."

Grimes previously worked as the senior manager of urban independent at Spotify where she acted as the liaison between Spotify and the independent hip-hop community. She has assisted with campaigns forPaul McCartney,Rae SremmurdandLogic.