By : Amadi Taylor
Even with the constant progression of the fashion industry, there are still a lot of “firsts”. Rihanna has announced her official fashion brand under the luxe fashion house LVMH. This makes Rihanna the first woman to create a brand under the LVMH name. The new line is going to be launched on the runway during Paris fashion week on May 22.
According to Business of Fashion, the singer-turned-designer explained that she developed the line “with no artistic limits," so the Navy should be prepared for this line to be unforgettable. The Fenty brand will also be the first fashion house since 1987 that’s been built from the ground under the LVMH brand.
Women's Wear Daily (WWD) gave further details about the Fenty line, noting that the line is “centered on Rihanna, developed by her, and takes shape with her vision in terms of ready-to-wear, shoes and accessories, including commerciality and communication of the brand.”
The domain name Fenty.com with its accompanying logo and a verified Instagram account already exist. Plus, anyone who wants to be updated on what's to come from the Fenty brand can already sign up with their email to be notified.