As part of the Market Research & Analysis team you will be responsible for managing a team and directly supervising the strategic implementation of the collection and utilization of marketing information that facilitates achievement of assigned product areas growth and profit objectives. You will serve as the foundation for both short and long term marketing/strategic plans.
Key Roles and Responsibilities:
The Associate Director, Market Research & Analysis manages a wide range of investigative studies through subordinates to assess the organizations present and future position with regard to market share, effectiveness of current marketing/sales programs and feasibility of new products. You will provide research findings and work with marketing management to facilitate development of effective marketing plans and programs. Additionally, you will provide consultation to all levels of marketing on the identification of marketing opportunities, and aid in the assessment of departmental opportunities for improvements in marketing information. May provide guidance and oversight of work to less experienced contributors. Manages the work efforts of individual contributor direct reports and influences the hiring, firing, performance appraisals, and pay reviews. Responsible for coaching and developing direct report subordinates.
Education: Typically requires a Bachelor’s degree
Experience: Typically requires 5- 7 years of experience in area of professional responsibility or as a supervisor.