DIRECTOR, MARKETING UNIVERSAL MUSIC GROUP SANTA MONICA, CALIFORNIA
Are you an enthusiastic marketing professional? Are you looking for an employer that fosters your career growth and provides upward mobility opportunities? Are you passionate about urban music? ...If so, we'd love to connect with you. OVERVIEW Universal Music Group is seeking a Director, Urban Music Marketing to join Universal Music Enterprises (UMe), the centralized catalog division of UMG, in Santa Monica, California. This is a fulltime position with AIP bonus eligibility.
In this role... You’ll work directly with Universal artists and their representatives as well as executive staff and departments within UMe to market Urban music products. You’ll recommend, assess, and oversee marketing strategies and their impact on business and creative objectives. You’ll also work with external partners and be responsible for securing their support and participation in campaigns. You’ll experience the following perks as a full-time UMG employee.
.. • Competitive Benefits – Your comprehensive benefits package will offer Medical, Dental, & Vision, as well as 30+ days of PTO, a 401k savings plan with company match, & more. • Employee Development – We’re invested in growing your career within UMG. Your engagement in L&D programs will help expand your skill set. Also, you’ll be the first to be considered when new roles open. • Culture and Environment – You’ll enjoy our branded offices that feature UMG artists and music 24/7, employee lounges complete with video games, musical instruments, couches, free soda and coffee, free merchandise, & more. • Social Responsibility – Your good works and engagement in various causes will be amplified by UMG’s donation-match programs, strengthening our impact throughout the world. FUNCTIONS You will... • Plan and execute catalog marketing and product management for Urban artists and releases across multiple labels within UMG. • Work closely with artists and their representatives to define marketing objectives and oversee campaign execution. • Forge and maintain relationships with Urban media outlets, marketing partners, content creators, influencers, etc. • Be a creative visionary, driving progressive marketing campaigns and inspiring innovation across the team. • Collaborate with and drive marketing efforts from other teams at UMe including social, CRM, radio, and commercial. • Coordinate marketing efforts with global teams, creating cohesive worldwide marketing initiatives. • Manage the conception, communication, and execution of Urban music consumer engagement marketing. • Build, maintain, and assess external marketing partnerships. • Account for project and campaign marketing budgets relating to UMe activity. QUALIFICATIONS You should have the following… • 6+ years of experience in Urban music marketing and product management, ideally working with catalog artists. • Immersion in the Urban media and marketing community with strong connections at brands, media outlets, and partners. • Strong knowledge of the digital marketplace for music consumption. • Extensive experience in digital marketing, CRM, audience engagement, and analytics. • Advertising/media planning experience. • Proven ability to build and manage marketing partnerships. • Excellent presentation, analytical, negotiation and communication skills. • Creative, innovative, strategic understanding of marketing tactics and channels. • An unquenchable passion for all things relating to Urban music. • Proven strong leadership skills. • Ability to handle multiple projects and operating effectively in a high-pressure environment