Manager, Paid Social-MTV| NYC

MTV is seeking a rockstar Manager of Paid Social to be responsible for managing paid social efforts holistically across our brands, from strategy to execution. The ideal candidate has a passion for social media, a knack for analytics, and a desire to build innovative advertising solutions. Potential candidates will have a well-rounded understanding of industry trends and apply this knowledge to past MTV performance metrics in order to develop tactical paid social media plans for upcoming campaigns.

This candidate will report directly to the Director of Paid Social and will work closely with the Consumer Marketing and Brand Social teams in the execution of optimal paid social campaigns for show premieres and tentpole events.

Responsibilities

• Build strategic paid social media recommendations (inclusive of flighting, target parameters, investment, unit mix) across all social platforms (Instagram, Facebook, Twitter, Snapchat, etc.)

• Simultaneously manage paid social campaigns for multiple shows and tentpole events, often with varying audiences and objectives

• Execute paid social campaigns through self-service tools and optimize in real time as necessary

• Have expert knowledge of how to use paid social media to connect with the core MTV audience in addition to lapsed viewers and potential fans

• Handle all reporting metrics for paid social media campaigns

• Provide actionable insights on target audiences to inform and evolve future show campaigns

• Utilize data and insights to develop testing plans that optimize performance and institute strategies that inspire fan engagement

• Manage budgets on a campaign, quarter, and annual level and track all paid social media spend

Basic Qualifications

• Bachelor’s degree required

• 5+ years working in a digital/social media capacity, with an emphasis on paid social media

• Expert knowledge of the self-service buying tools of all major social platforms (YouTube, Facebook, Twitter, Instagram, Snapchat, etc.)

• Skilled in building paid social campaigns that include multiple demographic and psychographic target groups

• Experience with paid social analytics and campaign optimization best practices

• Proficiency in Outlook, Microsoft Word, Excel, and Powerpoint

• Previous experience managing direct report(s)

• Entertainment industry experience preferred

Additional Qualifications

• Excellent communication/interpersonal skills, including both written & verbal skills

• Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment

• Collaborative team player who excels at building relationships

• Strong desire to work for a global brand and help drive innovation within MTV

• Extremely detail oriented

• Passion for all things pop culture and television a plus

Apply Here