Overview and Responsibilities
MTV, VH1, CMT & Logo group is seeking a Publicist that will be responsible for developing and executing strategic, creative publicity and media campaigns for programming across all brands, which includes original series, network initiatives and events.
Develop PR plans and strategy; write and distribute pitches/press releases to various outlets on a variety of programming and events.
Develop and nurture strong media contacts with national and local print, broadcast and online outlets
Maintain strong communication and relationships with internal departments (specifically Talent, Development, Social, Digital and Marketing) to ensure information flow and to flag publicity opportunities proactively.
Create and execute strategic communication plans for series and events including effective pitches for consumer, trade, electronic, print, online/blogger media
Participate in all appropriate programming and marketing meetings for assignments and interface with production teams to gather elements needed to promote projects
Coordinate press interviews, satellite media tours, gallery/episodic photo shoots with talent
Media train/compose talking points for talent and executives; escort them to press appearances
Draft press materials
Coordinate press activities at screenings, premiere parties and panels
Provide updates to executives, producers and PR team counterparts and managers
Update press site as needed (bios, photos, releases, video, etc)
Provide on the ground support at tentpole events
Work with department coordinators on invoicing and payment processes for external vendors and internal interns.
4-6 years of entertainment experience – studio, network, streaming platform, agency
Outstanding publicity skills with a strong understanding of the media platform and industry
Strong organizational and time management skills and ability to work to tight deadlines under pressure and on multiple projects simultaneously
Experience in and/or a strong interest pop culture and current events
Strong relationships with press
Experience planning and executing press tour appearances, screenings, press day, etc.
Ability to work well with different levels of management, as well as with talent, managers, producers, publicists, agents and executives.
Extremely organized and able to manage multiple projects simultaneously
Must be willing to travel and work occasional weekends
Strong writing skills to prepare press releases, media alerts, show synopsis, talent biographies, pitch letters, tip sheets and itineraries
A genuine passion and knowledge for brands, youth culture, comedy & entertainment is a must
Tech-savvy with a demonstrable understanding and experience of the social media landscape and platforms including YouTube, Facebook and Twitter, Instagram etc.
Creative thinker who is willing to contribute and execute new ideas
Self-starter, personable and adaptable team player