Associate, Paid Social, Reprise
Position Summary
As an Associate, Paid Social you will assist in the day-to-day stewarding of both account and media activity on assigned campaigns for our top clients, and help take social media planning to the next level. This entry-level opportunity will kick-start your career in media and provide a platform to partner with the world’s leading consumer brands
Job Responsibilities
Work closely with Account/Media team on the development, implementation and optimization of campaigns to successfully execute the defined strategy and achieve business results
Serve as resource in terms of gathering and distributing research around the industry or our clients
Develop a strong working relationship with the media sales community, specifically our partners, to become the point person for day to day needs and account maintenance for all active campaigns
Investigate new sites/media vehicles relevant to clients’ media campaigns
Work with sales reps to develop new tactics (placements, creative units) to improve performance of clients’ advertising
Use research tools to develop profile of target audiences with view into their social/online behaviors, media consumption, etc.
Ensure agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients and accurate/useful performance reports
Become proficient with 3rd party ad-serving, tracking & analytic systems to be able to accurately input media plan details and launch campaigns
Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to clients’ business with Society
Reconcile all campaigns to ensure that client receives all planned media and is invoiced/credited properly
Desired Skills & Experience
0-2-year experience in advertising or interactive digital media
Demonstrated enthusiasm for interactive media / marketing with strong working knowledge of the Internet – and an active user / participant in social media a plus.
Proactive ability to multi-task, strong written and oral communication skills, excellent organizational aptitude, attention to detail, and accuracy when working with numbers
Strong desire to learn and build knowledge of: social media, native advertising, marketing principles, marketing platforms (e.g., Facebook and Twitter Advertising), interactive media, and direct response strategies and tactics
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